The goal of the Web 2.0 technology is to 'democratize' the information flow. In a traditional company the information flow is 'vertical' and 'top-down'. In that restricted 'information flow' environment individuals cannot be empowered. Web 2.0 on the other hand, enables the information to flow 'horizontally' and 'bottom-up'. Its great news that a quarter of executives surveyed have a clear understanding of the power of Web 2.0 technology and are changing the organizational structure to leverage its usefulness. BTW, the only way to upgrade an Enterprise into Enterprise 2.0 is to make organizational and cultural changes to the corporation and thus maximize Web 2.0 benefits. Simply implementing existing Web 2.0 like blogs, wikis within the firewall (i.e. within an Enterprise environment) and calling that organization as Enterprise 2.0 is nearsighted and that organization will be left behind in this new collaborative and globalized world.